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| Selecting the Right Solutions |
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| With so many technological toys available, how do you know what solution is right for you? There are few things as useless - if not as dangerous - as the right answer to the wrong question. The key to finding the best technological solution is to ask the right questions. This means considering as many potential solutions to your problem as you can possibly generate and asking questions like: What are the costs associated with each solution? What facilities, people and equipment are needed? How much time is required for implementation? What will be the effect on workers, managers and the company? What results are expected? What are the barriers to implementation? Identifying viable solutions and alternatives requires a maximum level of informed creativity. When faced with a difficult problem, however, many people naturally dwell on all the constraints, rules and pitfalls that might narrow down the possible options for solving their problems. People's experience, their expectations about what will be acceptable to management, and their memories of what has worked before often restrict creativity when it comes down to the nitty-gritty of problem-solving. But often the most creative and unexpected approach brings the best results. Being creative means combining the information you have collected with all the possible ideas on the table, even if those ideas may seem farfetched at first. Below is a three-step process that will aid in selecting the best possible solutions to solve your problems. In the first step, your aim is to collect a large quantity of solution ideas. Work to compile a wide-ranging list of creative ideas. In the second step, you must narrow down your list by selecting the best four to six possible solutions. In step three, you must select a final solution and one or two alternatives. |
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| Craine Communications Group 503.452.9166 |
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Step 1. Generate a list of possible solutions. Step 2. Determine the best solutions. Step 3. Select a final solution (and alternatives). Generating an all-embracing list of possible solutions will offer you a big advantage over the usual approach, which is to simply come up with one or two alternatives from which to choose. If you limit yourself to only a few alternatives you are much more likely to overlook the best solution. The two or three ideas that come quickly to mind may not actually be the best choices. A better way is to start with a much longer list of possibilities. That way, you improve your chances of exploring more innovative and unusual solutions that would not be considered otherwise. Generate a list of possible solutions Brainstorming with other people is a good way of generating a comprehensive list of creative ideas from a broad perspective. It is important note, however, that one of the difficulties with brainstorming is the natural instinct to prejudge ideas before thoroughly evaluating them. As a result, most people have a natural fear of proposing a "silly" idea or looking foolish. Ironically, silly ideas can actually form the basis for a creative and useful solution. You must strive to defer judgment and guide others in this perspective. One of the key tenets of brainstorming is that no criticism is permitted no matter how wild and crazy suggestions seem. Encourage people to generate a large number of ideas through the combination and enhancement of existing ideas. Encourage people to key off of ideas from someone else. One example of a successful idea that at first seemed farfetched was experienced at Kodak, where an employee approached management with the idea of making a camera so cheap and lightweight that people would throw it away after one use. The FunSaver is one of Kodak's most popular products. The idea sounded crazy at first, but the results speak for itself. When generating a list of possible solutions, don't stop too quickly. The first few ideas, or the most obvious ones, are not always the best. Ask yourself:
Determine the best solutions Now a decision has to be made between the many solutions you have gathered. Which solutions should be included on your "short list?" Out of all the ideas you have to consider, it is likely that they are not all equally capable of producing the results you want or equally plausible to put into place. Keep in mind your goals for improvement, the expectations you have set and the key results you need. Also keep in mind what resources you have available. If you do not have the funds available for additional staff, hiring people might not be the way to go. Likewise, if you are limited on time, implementing a solution that requires many hours to put into place may not be the best option. The following steps will help you reduce your list to a few of the best options, given your objectives and available resources: Step 1. Develop criteria for your selections and assign weights to each. Step 2. Apply the criteria. Step 3. Choose the best four to six solutions. To determine the criteria to use for selecting the solutions for your short list, make sure that you define each deciding factor clearly. If you are working with a team, be sure everyone involved has the same definitions in mind. For example, you must decide whether cost is the most important criterion, or whether ease of implementation should head the list, and so on. Your criteria must also be rated in terms of importance. Assign a weighting percentage to each criterion so that they total 100 percent. For example: Ease of implementation 20% How easy will it be to implement this solution? Likelihood of success 20% How likely is it that the solution itself can be successfully implemented? Effectiveness of Solution 50% How effective will the solution be in addressing the causes of the problem? Cost 10% How much will the solution cost compared to available funding? Total weighting 100% Rate each possible solution against your criteria. Do this by giving each one a score on a scale of one to 10. After you have assigned a score to each factor, multiply the score by the weighting, and add up the scores for each solution. Weighting the criteria helps you choose the best solutions to use for your final decision process. This is a very effective tool because it compares all your potential solutions objectively and guarantees equal consideration for alternative solutions. It also helps make certain someone's favorite solution does not override others. With this kind of well-thought rationale for your decisions, you should have less trouble convincing management that your recommendations are the right course for your document strategy. Questions to consider:
Select a final solution Now that you have a list of potential solutions, you must trim down your choices, preferably to the best four to six solutions. Do this by using a Paired-Choice Matrix similar to the one below. A Paired-Choice Matrix gives you a method to choose the best solution from a number of alternatives and is an objective way to make sure each potential solution gets fair and equal consideration. One way to think of this process is like the NFL playoffs. A series of games are played between teams to determine an ultimate champion, matching one pair of teams at a time. List your solutions on the top, as well as the left side of your matrix. In this example, six solutions have been selected (represented as A through F). Begin with the first row (Solution A) and proceed horizontally across the chart, comparing solution A to every solution along the top, one pair at a time. "X's" mark where no choice can be made (e.g., between solution A and solution A). Indicate your preferred solution by placing the corresponding letter in the corresponding column. Repeat this process until each possible pair is evaluated. A B C D E F Total A x B C D A F 1 B x x B D B B 3 C x x x C C F 2 D x x x x D F 1 E x x x x x E 1 F x x x x x x 0 Total - 1 1 2 0 3 x Paired-Choice Matrix In this example, you would start with solution A and follow the top of the matrix. Choose between A and B. (In this case solution B was selected.) Continue across the row, making a choice between A and C, A and D, and so on. Repeat the process for each row until you have compared each possible pair - compare B and A, B and C, B and D, and so on. For each row, tally the number of times that solution prevailed. Record those numbers on the right side of your matrix. Tally the scores for each column as well, and record those numbers at the bottom of the matrix. Add the numbers in the right of your matrix with the numbers at the bottom. Whichever solution has the greatest number should be your "best" solution. In this case, the results are as follows: Solution A - 1 + 0 = 1 Solution B - 3 + 1 = 4 Solution C - 2 + 1 = 3 Solution D - 1 + 2 = 3 Solution E - 1 + 0 = 1 Solution F - 0 + 3 = 3 With a total of four, solution B prevails. Solutions C, D and F are viable alternatives. What happens if you have a tie? If there are three or more options with the same score repeat the process with a smaller matrix that includes only the options that have tied. If you have only two options in a tie, look for other factors that you have not previously considered. Step outside of your main focus to see if your potential solutions provide additional benefits elsewhere. Ask questions such as:
The problems you identify and the solutions you select define the course of your document strategy. Use the tools presented here to strengthen your understanding of the your document processes. From there you can then determine the problems that plague the process. With your problems defined, you can then select the best technological solutions and plan the best route for your document strategy. |
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