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Samples Designing a Document Strategy |
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| Introduction In this 1,500 word excerpt, Mr. Craine describes the basic philosophy and premises behind effective document strategy design. Demystifying Document Strategy A simple focus on documents, technology and people can help you make sure your document strategy is addressing the right issues. Selling Your Document Strategy Getting support and sponsorship is critical for any document strategy. And even with funding and approval, resistance to change and corporate culture present additional roadblocks. In this excerpt, Kevin Craine describes the critical steps to resolving these important issues. Where Does a Document Strategy Fit in the Corporate Picture? Documents should be given the same attention in strategic planning as other important aspects of business such as marketing, finance, human resources and information technology. A document strategy that is sensibly linked to organizational objectives can mean the difference between the success and failure of other important business plans. The Co-Existence of Digital and Paper Documents Forward-looking organizations must tackle the co-existence of digital and paper documents if for no other reason than the current exponential growth of information. More information has been produced in the last thirty years than in the previous five thousand - the entire history of civilization. What's more, that body of information is expected to double in less than five years. With over 90 percent of corporate information contained in documents, it is clear that whatever the medium - pixels or paper - documents are the currency of Information Age. Applying a Document Strategy Model Once you decide to implement a document strategy, it is easy to become paralyzed by the complexity of the decision. The vista of your document strategy can seem boundless. Navigating with a balance of strategic vision and tactical common sense is not easy without a clear map to provide direction. Even if you recognize the importance of a document strategy, the question remains: How do I go about developing one? In this excerpt article, Mr. Craine outlines the five phases of the document strategy model found in his book. Selecting the Right Technology Solutions There are few things as useless - if not as dangerous - as the right answer to the wrong question. The key to finding the best technological solution is to ask the right questions. Identifying viable solutions and alternatives requires a maximum level of informed creativity. In this excerpt article, Mr. Craine outlines a three-step process that will aid in selecting the best possible solutions to solve your problems and improve your document processes. Know your "Document Constituency" Documents are the one single thing that can stop business cold yet no one is in charge. While many organizations have a "chief technology officer," few have a "chief document officer." Without this centralized responsibility, how can you design a meaningful document strategy? Who are the people that you need to buy-in to the idea? How can you "sell" your strategy and gain the support and sponsorship you need to be successful? This excerpt article explores and defines a "document constituency" - the people who influence the document process: authors, producers, stakeholders and readers. Cycle of Change This excerpt from Chapter 6 of Designing a Document Strategy addresses some of the most critical issues faced by document strategy designers in all industries. |
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| Craine Communications Group 503.452.9166 |
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