Samples
Designing a Document Strategy
Introduction
In this 1,500 word excerpt, Mr. Craine describes the basic
philosophy and premises behind effective document
strategy design.

Demystifying Document Strategy
A simple focus on documents, technology and people
can help you make sure your document strategy is
addressing the right issues.

Selling Your Document Strategy
Getting support and sponsorship is critical for any
document strategy. And even with funding and approval,
resistance to change and corporate culture present
additional roadblocks. In this excerpt, Kevin Craine
describes the critical steps to resolving these important
issues.

Where Does a Document Strategy Fit in the Corporate
Picture?
Documents should be given the same attention in
strategic planning as other important aspects of
business such as marketing, finance, human resources
and information technology. A document strategy that is
sensibly linked to organizational objectives can mean the
difference between the success and failure of other
important business plans.

The Co-Existence of Digital and Paper Documents
Forward-looking organizations must tackle the
co-existence of digital and paper documents if for no
other reason than the current exponential growth of
information. More information has been produced in the
last thirty years than in the previous five thousand - the
entire history of civilization. What's more, that body of
information is expected to double in less than five years.
With over 90 percent of corporate information contained
in documents, it is clear that whatever the medium -
pixels or paper - documents are the currency of
Information Age.

Applying a Document Strategy Model
Once you decide to implement a document strategy, it is
easy to become paralyzed by the complexity of the
decision. The vista of your document strategy can seem
boundless. Navigating with a balance of strategic vision
and tactical common sense is not easy without a clear
map to provide direction. Even if you recognize the
importance of a document strategy, the question
remains: How do I go about developing one? In this
excerpt article, Mr. Craine outlines the five phases of the
document strategy model found in his book.

Selecting the Right Technology Solutions
There are few things as useless - if not as dangerous -
as the right answer to the wrong question. The key to
finding the best technological solution is to ask the right
questions. Identifying viable solutions and alternatives
requires a maximum level of informed creativity. In this
excerpt article, Mr. Craine outlines a three-step process
that will aid in selecting the best possible solutions to
solve your problems and improve your document
processes
.

Know your "Document Constituency"
Documents are the one single thing that can stop
business cold yet no one is in charge. While many
organizations have a "chief technology officer," few have a
"chief document officer." Without this centralized
responsibility, how can you design a meaningful
document strategy? Who are the people that you need to
buy-in to the idea? How can you "sell" your strategy and
gain the support and sponsorship you need to be
successful? This excerpt article explores and defines a
"document constituency" - the people who influence the
document process: authors, producers, stakeholders
and readers.

Cycle of Change
This excerpt from Chapter 6 of Designing a Document
Strategy addresses some of the most critical issues
faced by document strategy designers in all industries.
Craine Communications Group
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